Alan Houser, the founder of Squareflair does a great job of using online video to tell his story. You almost feel like you’ve known Alan for years after watching this documentary. You also feel completely confident that he’ll do a great job on your site. He even goes as far as delivering an online video of how to use your Squarespace site to his clients. This is a great tool for clients, even more so for large clients that may have multiple admins updating the site. Now they can all reference the instructional video 24hrs a day if they have any questions.