What better way to address your customers questions, than filming a low budget video that answers those questions. By being completely transparent with their process,McDonalds’s Canada answers the question of “Why does your food look different in the advertising than what is in the store?,”Hope Bagozzi of McDonald’s Canada gives abehind-the-scenes look at a Quarter Pounder with Cheese photo shoot. Customers can ask questions to McDonald’s Canada through their Our Food. Your Questions campaign. By using online video opposed to a generic FAQ page, McDonald’s is able to peel back their big brother persona with personal video replies.
Simple videos like this are fairly inexpensive to produce and can go miles with your customer base. To learn more about producing these type of videos contact us today for a quote.