Sometimes hatch is commissioned to craft a video that injects humor into subjects that simply aren't loaded with obvious laughs. Here's one of them! Introducing first-of-its-kind odor control. ARM & HAMMER™ Clump & Seal™ Cat Litter is specially formulated to give you a 7 day odor-free home. We were asked to explain to media & bloggers 1) why it's special and 2) how cat litter has evolved over the decades. Thanks to the Edelman team for allowing this project to be so much fun!