Online Health records is revolutionary and quickly granting everyone access to their health history, online. But selling the concept is complicated! Medikeeper, an online health records industry leader, asked hatch to create a video which would speak specifically to the providers of Health Care services- like BC/BS. Creating this video demanded a vast understanding of Medikeepers product offering. In the end the script hit home the value of using Medikeeper services and how it could save time, money, and add value to the commoditized health care industry. The lighthearted music track and engaging visuals put the icing on the cake (warning: icing’s not good for you!). This video is now used to promote Medikeeper services to Fortune 100 Health care providers.